3 reasons why kids need colour in their diet

It’s universally understood that kids are attracted to bright and vibrant hues on sweets and candy bars, but instead of taking in your colours from artificial food colouring and empty calories, why not go the natural route and get your hues from nutrient-packed natural sources instead? After all, good eating habits are developed from childhood.

The concept of eating a rainbow in your diet helps to make the idea of healthy eating way more palatable, especially for kids who might be picky eaters.

But why a rainbow though? The different pigments in plant-based foods help to protect the plants from environmental stresses and disease, acting like a sunscreen or protective barrier of sorts.

So for kids, eating the rainbow helps to:

1. Ensure optimal nutrient intake

Each food of a different hue offers a unique blend phytonutrients that help to boost your health by promoting heart health and strengthening the immune system among other benefits.

So by “eating the rainbow”, you get the fullest range of nutrients that the plants have to offer, ensuring that your kid grows up to be that best that he or she can be! 

Nutrition by colour:

Red fruits and vegetables are rich in a natural plant pigment known as Lycopene, a powerful antioxidant that helps protect your body from the chemicals you unknowingly ingest such as pesticides. It also helps to keep your eyes happy and healthy!

Orange and yellow fruits and vegetables have a pigment known as Carotenoids that can help reduce the risk of cancer and heart disease while improving the immune system.The treasure trove of nutrients in these fruits and vegetables include manganese, potassium, vitamin A, fibre, and magnesium. 

Green fruits and vegetables are power packed with plenty of vitamin A, C in addition to other important minerals like iron and zinc. Leafy greens such as spinach and broccoli are also excellent sources of folate, a vitamin that helps prevent cognitive decline and anaemia!

Blue and purple fruits and vegetables are coloured by natural plant pigments called Anthocyanins. Found in great quantities in blueberries, grapes and raisins. Anthocyanins help to protect the body’s cells from damage with its powerful antioxidant qualities!

2. Beat boredom

Kids are known to get bored of things (especially food) fast and egg sandwiches for lunch can get old real quick. Get your kids excited about their next meal and promote healthy eating habits while curbing unhealthy ones with the vibrancy of fruits and vegetables!

Lunchbox inspiration to try out!

3. It'll make them smarter!

People who don't eat regularly or have a diet consisting of foods that aren't healthy will experience side effects like a lack of concentration and memory loss. That's why a healthy diet of good, nutrient-rich food is highly important especially for children of school-going age.

Studies have found that students who had a quality diet with plenty of fruits and vegetables performed way better on standardised tests as compared to those on a diet with less nutrition. So good food = academic performance.

For a quick boost of rainbow nutritional goodness, try Kinohimitsu Superfood+ and Superfood+ Kids! 

Read more about how Superfood+ can help your family here!

Made with 22 unique multigrain with superfoods like Wheatgrass and Spirulina from all 7 colours of the rainbow, Superfood+ contains all you need to stay happy and healthy!


Kinohimitsu Singapore
Kinohimitsu Singapore


1 Response

Peggy tan
Peggy tan

October 06, 2017

Hi, is there samples for the superfood kids?

Leave a comment