October 11, 2017


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Don't lose sight of what's important: 4 ways to keep your eyes happy and healthy!

Did you know that Singaporeans have one of the highest rates of myopia in the world? We didn’t either. Find out what you can do to keep your vision in check!

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September 29, 2017

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3 reasons why kids need colour in their diet

It’s universally understood that kids are attracted to bright and vibrant hues on sweets and candy bars, but instead of taking in your colours from artificial food colouring and empty calories, why not go the natural route and get your hues from nutrient-packed natural sources instead? After all, good eating habits are developed from childhood.

The concept of eating a rainbow in your diet helps to make the idea of healthy eating way more palatable, especially for kids who might be picky eaters.

But why a rainbow though? The different pigments in plant-based foods help to protect the plants from environmental stresses and disease, acting like a sunscreen or protective barrier of sorts.

So for kids, eating the rainbow helps to:

1. Ensure optimal nutrient intake

Each food of a different hue offers a unique blend phytonutrients that help to boost your health by promoting heart health and strengthening the immune system among other benefits.

So by “eating the rainbow”, you get the fullest range of nutrients that the plants have to offer, ensuring that your kid grows up to be that best that he or she can be! 

Nutrition by colour:

Red fruits and vegetables are rich in a natural plant pigment known as Lycopene, a powerful antioxidant that helps protect your body from the chemicals you unknowingly ingest such as pesticides. It also helps to keep your eyes happy and healthy!

Orange and yellow fruits and vegetables have a pigment known as Carotenoids that can help reduce the risk of cancer and heart disease while improving the immune system.The treasure trove of nutrients in these fruits and vegetables include manganese, potassium, vitamin A, fibre, and magnesium. 

Green fruits and vegetables are power packed with plenty of vitamin A, C in addition to other important minerals like iron and zinc. Leafy greens such as spinach and broccoli are also excellent sources of folate, a vitamin that helps prevent cognitive decline and anaemia!

Blue and purple fruits and vegetables are coloured by natural plant pigments called Anthocyanins. Found in great quantities in blueberries, grapes and raisins. Anthocyanins help to protect the body’s cells from damage with its powerful antioxidant qualities!

2. Beat boredom

Kids are known to get bored of things (especially food) fast and egg sandwiches for lunch can get old real quick. Get your kids excited about their next meal and promote healthy eating habits while curbing unhealthy ones with the vibrancy of fruits and vegetables!

Lunchbox inspiration to try out!

3. It'll make them smarter!

People who don't eat regularly or have a diet consisting of foods that aren't healthy will experience side effects like a lack of concentration and memory loss. That's why a healthy diet of good, nutrient-rich food is highly important especially for children of school-going age.

Studies have found that students who had a quality diet with plenty of fruits and vegetables performed way better on standardised tests as compared to those on a diet with less nutrition. So good food = academic performance.

For a quick boost of rainbow nutritional goodness, try Kinohimitsu Superfood+ and Superfood+ Kids! 

Read more about how Superfood+ can help your family here!

Made with 22 unique multigrain with superfoods like Wheatgrass and Spirulina from all 7 colours of the rainbow, Superfood+ contains all you need to stay happy and healthy!


September 28, 2017

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How Superfood+ can help your family!

Superfood+ can:

1. Provide a healthy alternative to sugary soft drinks

Do you how much sugar is in your favourite drinks?

It is a great alternative compared to the empty calories that comes with popular drinks like Bubble Teas and Milkshakes. And it comes at a fraction of the price at only $1.69 per serving (cause sale, yay!) with NO added sugars.

2. Add a boost of nutrition into your recipes

From Instagram user @Ultraaliyah, carrot soup boosted with Superfood+! 

Superfood+ is not just a nutritional drink, you can use it in your recipes to create yummy treats, from breakfast to dessert, the possibilities are endless.

Here’s a recipe for our HQ-favourite Superfood+ candy to satisfy your sweet tooth while giving you vitamins and minerals not found in regular candy!

Did you know that the Malaysian formulation (Superfood) and the local one (Superfood+) is different? Superfood+ contains is the new and improved formulation of its predecessor with 22 multigrain instead of 10!


Kinohimitsu SuperFood Almond Nougats
100g marshmallows
50g unsalted butter
50g milk powder
15g Kinohimitsu SuperFood
50g almond
1. Melt the butter under low heat
2. Add marshmallows and stir until the marshmallows are melted
3. Add Kinohimitsu SuperFood and milk powder, stir until well mixed followed by the almonds.
4. Put in refrigerator for a few hours and cut into cubes to serve.

    3. It's a nutritious on-the-go breakfast!

    There’s a reason why breakfast is the most important meal of the day. Start your morning right, even where you’re on the go!

    Superfood+ is power packed with vitamins and minerals, a single scoop is equivalent to the nutritional content of 1kg of fruits, nuts and vegetables. A scoop or two shaken in water or milk and you’re good to go for breakfast!

    4. Rich in all the vitamins and minerals you need to thrive

    Superfood+ contains:

    5. Rainbow blend of ingredients

    In nutrition, each ingredient colour offers different vitamins and minerals that are essential for health!


    Red foods are great for heart health, purple foods improve eye and skin health, green foods are power packed with vitamins and fibres, yellows are great for eye-loving lutein, blacks are rich in chlorine to boost immunity while browns help maintain digestive health!

    6. Diabetic friendly

    Kinohimitsu Superfood+ Collection does not contain any added sugar.

    7.It helps lower cholesterol levels

    Superfood+ contains Beta Glucan, a compound that's found in foods like oats, mushroom and celery. Beta Glucan helps to lower down the cholesterol levels by preventing the absorption of cholesterol from food in the stomach and intestines!

    8.Great for those on a diet

    Each serving of Superfood+ contains only 98 calories per 25g serving! Replace a meal with it, or add it to your healthy smoothies to boost up the nutritional values, we've got your back. 

    9. Easy food for the elderly!

    Elderly members of the family might appreciate the smooth taste of Superfood+! As they do not have the capacity to eat as much as younger members of the family do, supplementing their diet with Superfood+ will ensure that they still get adequate nutrition!

    September 27, 2017


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    Deskercise: 5 ways to fight the flab at your office desk

    The bad news, sitting down is slowly killing you and your waistline. The good news? That it's easily preventable. Read more to find out!

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    September 21, 2017


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    3 Easy Tips To Fight Tummy Fat

    Did you know that every 15 minutes of sedentary activity can increase your waist circumference by 0.13cm? Fight belly fat with these 3 easy tips!

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    September 07, 2017


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    Surprising ways to beat stress!

    Singapore comes up as one of the top few in the world with many things like our airport, internet speeds and wealth. But with all the pressure to do well, it’s no wonder that Singaporeans are one of the most stressed people in the world.  

    The stress starts young in the classroom. The Organisation for Economic Cooperation and Development (OECD) conducted a study that found that Singaporean Students have a higher level of anxiety about test and grades as compared to their international counterparts. It continues in the workplace with 25% of Singaporean workers reporting high levels of stress at work.

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    August 23, 2017


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    The lowdown: What you need to know about collagen

    Everyone’s using it - from Hollywood A-lister Jennifer Aniston to Asian filmstar Tavia Yeung. After a couple of years in the spotlight as the defacto buzzword in beauty circles, collagen has become synonymous with skincare. But how exactly does the stuff work? Is it really the key to staying young forever?


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