Kinohimitsu Thanks: National Servicemen!

In honour of the people that make up the cornerstone of Singapore’s defence force.

Our dads, brothers, friends and nearly every guy we’ve know have gone through, 2 years of slogging it out in the sun, sand, sea or streets for National Service. Some even take it a step further and made the defence of Singapore their career, looking after the safety and security of the Nation while we sleep.

To thank all NS men for their hard work, We’re collaborating with Nanyang Optical to give away a pair of their newly launched Urband COOSH eyewear in honour of NS50! Specially designed for National Service, the spectacles features a patent pending spring coil within for a spring back reliability after high impact activities like the rigorous training that NSmen go through.

We're also a recipient of the NSMark award! That means that we've pledged our support for our resident Nsmen and are supporting them through service-friendly HR policies and practices! 

In commemoration of the golden jubilee of National Service, we’re giving 35% off regular price on a specially curated product category aimed at improving the health and well-being of our hardworking NS men. So mark your calendars down for the 17th - 23rd August!

Here's what to expect:

Kinohimitsu Jointpro360

Your joints are the underappreciated MVP’s of the body, they hold the bones together and some joints – like the ankles, knees and hips even bear the weight of the entire body!

Over time the cartilage goes through wear and tear and the natural joint lubricant, the synovial fluid, dries out leading to joint pain, limited flexibility and mobility.

Kick pain away with Kinohimitsu Jointpro360, it contains Glucosamine to help build cartilage to cushion joint bones, Chondroitin to lubricate the joints by stimulating synovial fluid production and Methylsulfonylmethane (MSM) to soothe and relieve joint stiffness and discomfort.

Kinohimitsu Eyebright

Singapore has one of the world’s highest rates of myopia in the world; It’s not a big secret that our eyes are overworked.

Give your precious peepers a boost of nutrients between long hours of training with Kinohimitsu EyeBright! Rich in antioxidants, It contains all the good stuff to nourish your eyes, like Beta-carotene to help improve eyesight, Lycopene to relieve eye dryness and Maqui Berry Extracts to inhibit light-induced damage on your eyes.

Kinohimitsu Collagen Men

Kinohimitsu Collagen Men Drink is infused with 5300mg of Collagen Peptides and moisturising ingredients specially formulated to address the skin needs of men.

Due to the production of androgens, male skin is rougher, 25% thicker and produces more sebum compared to female skin. Cactus Extract and Perilla Seed Extract soothe inflammation and irritation from shaving while Hyaluronic Acid moisturises the skin from within and maintains the oil and water balance for matte skin.

Maca Men

Maca was consumed by the legendary Inca warriors before battles and has now become synonymous with strength and power. Rich in zinc, calcium, iron and amino acids, it aids to boost energy, immunity and libido.  

Drawing inspirations from legends of old, Kinohimitsu Maca Men is an energy booster designed to unleash your untapped potential with a powerful blend of Maca extract, Branched-Chain Amino Acids (BCAA), clam extract, taurine and turmeric.

All-natural and free from caffeine, it provides a 24-hour synergistic effect to supports male vitality, stamina and endurance while supporting overall health


Kinohimitsu Superfood+ contains grains, greens, fruits and superfoods that are power-packed with vitamins and minerals for that extra boost of energy when you need it!

All-natural and rich in antioxidants to promote eye, brain and skin health while boosting immunity, Kinohimitsu Superfood+ is a healthy alternative to sugary energy drinks.


Kinohimitsu Singapore
Kinohimitsu Singapore