THIS WEEK

25% off storewide + free gifts as you spend

Auto-applied at checkout. Unlock free gifts at $80 , $130 and $180.

Your free gifts

Free gift at $80

Royal Green (2s)

Worth $16.00

Free gift at $130

JellyBoost Collagen 7s

Worth $21.90
Free gift at $180

Bird's Nest Chia Seed 6s

Worth $49.90

Shop this week's offer

While stocks last. Eligible free gifts will be included with your order.

Shop by goal

Brightening & UV Support Firmness, Hydration & Anti-Ageing Digestion & Weight Support Hair, Scalp & Eye Care Energy, Focus & Recovery Men's Wellness Women's Wellness Joint & Mobility Daily Nutrition Bird's Nest Nourishment
Curves & Glow Bundle

Website Exclusive Bundle

Curves & Glow Bundle

BustUp Pro + Collagen Diamond Pro

Choose your product

Kinohimitsu Collagen Diamond Pro box, apple-pineapple flavour liquid collagen sachets Save 10% HALAL

Collagen Diamond Pro

5.0 (586)

$79.90 $88.80

Subscribe & save extra 30%

Kinohimitsu BustUp Pro box and sachet packaging Save 15% HALAL

BustUp Pro

4.9 (449)

$50.90 $59.90

Subscribe & save extra 41%

Bundle total $130.80 Shop the Bundle
New this monthWellSure — new launch New this monthWellSure SugaBalance — new launch

Why Kinohimitsu

Trusted for everyday wellness

Since 1998 Singapore wellness brand
No.1 Best-selling collagen drink in Singapore & Malaysia
Halal Certified options across our wellness range
Quality GMP & HACCP manufacturing standards
ASEAN Records 2025 regional recognition ASEAN’s Most Awarded Collagen Brand 188 consecutive gold wins and global recognitions since 2002

*Based on NielsenIQ 2022 data.

Kinohimitsu Collagen Diamond packaging
Save 18%
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Collagen Diamond

Collagen Diamond
5.0 (586)
$45.00 $54.90
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Kinohimitsu Collagen Diamond Pro box, apple-pineapple flavour liquid collagen sachets
Save 10%
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Collagen Diamond Pro

Collagen Diamond Pro
5.0 (586)
$79.90 $88.80
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Kinohimitsu StemCell mint apple-pomelo drink with Snow Lotus Stem Cell and Marine Collagen
Save 21%
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StemCell

StemCell
5.0 (528)
$51.50 $64.90
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Kinohimitsu Collagen Beauty Pro packaging
Save 15%
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Collagen Beauty Pro

Collagen Beauty Pro
5.0 (55)
$50.90 $59.90
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Kinohimitsu JellyBoost Collagen jelly sachets box, lychee flavour skin beauty supplement
Save 15%
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JellyBoost Collagen

JellyBoost Collagen
5.0 (322)
$34.00 $39.90
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Kinohimitsu Collagen Nite packaging
Save 18%
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Collagen Nite

Collagen Nite
5.0 (412)
$45.00 $54.90
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Kinohimitsu MarineGem Collagen packaging
Save 19%
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MarineGem Collagen

MarineGem Collagen
5.0 (507)
$55.90 $68.90
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Kinohimitsu Stem Gold+ raspberry powder with collagen and plant stem cells
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Stem Gold+

Stem Gold+
5.0 (314)
$71.90 $89.90
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Kinohimitsu Collagen Diamond packaging
Save 18%
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Collagen Diamond

Collagen Diamond
5.0 (586)
$45.00 $54.90
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Kinohimitsu ProWhite skin brightening drink, blueberry flavour, 30 sachets
Save 13%
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ProWhite

ProWhite
5.0 (462)
$69.90 $79.90
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Kinohimitsu Be White skin brightening capsules, 30s pack
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Be White

Be White
5.0 (419)
$58.90 $69.90
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Kinohimitsu Snow Activ whitening beauty drink, 30 sachets
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Snow Activ

Snow Activ
4.9 (258)
$43.90 $48.90
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Kinohimitsu UV-Bright Pro skin beauty drink, mixed fruit juice, 15 sachets
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UV Bright Pro

UV Bright Pro
5.0 (76)
$50.90 $59.90
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Kinohimitsu JellyBoost Glow jelly sachets box, peach flavour skin brightening supplement
Save 15%
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JellyBoost Glow

JellyBoost Glow
5.0 (2)
$34.00 $39.90
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Kinohimitsu ProWhite skin brightening drink, blueberry flavour, 30 sachets
Save 13%
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ProWhite

ProWhite
5.0 (462)
$69.90 $79.90
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Kinohimitsu Detox Enzyme box and sachet, berry flavour, 75 fruits and vegetables
Save 13%
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Detox Enzyme

Detox Enzyme
5.0 (507)
$54.90 $62.90
Subscribe & save extra 56%
Kinohimitsu KilosCut box packaging Peach flavour
Save 20%
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Kiloscut

Kiloscut
5.0 (261)
$63.90 $79.90
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Kinohimitsu 5Dtox Fibre Chewable Tablet Berry flavour packaging
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5Dtox

5Dtox
5.0 (550)
$22.40 $24.90
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Kinohimitsu D'tox Plum Juice 6-Day Program packaging
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D'tox Plum Juice

D'tox Plum Juice
5.0 (506)
$44.00 $48.90
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Kinohimitsu COF fat binder box packaging Lime flavour
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COF

COF
5.0 (172)
$51.90 $64.90
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Kinohimitsu SKNNY Coffee box packaging
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Sknny Coffee

Sknny Coffee
5.0 (457)
$37.90 $42.90
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Kinohimitsu D'TOX Tea Peppermint box packaging
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D’TOX Tea Peppermint

D’TOX Tea Peppermint
5.0 (93)
$33.90 $37.90
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Kinohimitsu Wellness Smooth'D Cleanse & Shape box packaging Passion Fruit
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Wellness Smooth’D Cleanse & Shape

Wellness Smooth’D Cleanse & Shape
5.0 (165)
$43.90 $48.90
Subscribe & save extra 36%
Kinohimitsu Detox Enzyme box and sachet, berry flavour, 75 fruits and vegetables
Save 13%
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Detox Enzyme

Detox Enzyme
5.0 (507)
$54.90 $62.90
Subscribe & save extra 56%
Kinohimitsu Haéria Pro hair vitality supplement, grapefruit flavour, 15 sachets
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Haeria Pro

Haeria Pro
4.6 (18)
$50.90 $59.90
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Kinohimitsu Royal Black multigrain beverage with Black Sesame and He-Shou-Wu
Save 15%
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Royal Black 1kg

Royal Black 1kg
5.0 (342)
$50.90 $59.90
Subscribe & save extra 37%
Kinohimitsu EyeBright Lutein powder box, 30 strawberry-flavoured sachets
Save 16%
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Eyebright Lutein

Eyebright Lutein
5.0 (447)
$58.90 $69.90
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Kinohimitsu JellyBoost Lutein jelly sachets box, mixed fruit flavour eye health supplement
Save 15%
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JellyBoost Lutein

JellyBoost Lutein
4.9 (273)
$34.00 $39.90
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Kinohimitsu Haéria Pro hair vitality supplement, grapefruit flavour, 15 sachets
Save 15%
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Haeria Pro

Haeria Pro
4.6 (18)
$50.90 $59.90
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Kinohimitsu Royal Black multigrain beverage with Black Sesame and He-Shou-Wu
Save 15%
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Royal Black 1kg

Royal Black 1kg
5.0 (342)
$50.90 $59.90
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Kinohimitsu WellSure plant-based complete nutrition powder canister, oat flavour
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Wellsure 850g

Wellsure 850g
5.0 (501)
$50.90 $59.90
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Kinohimitsu Superfood+ Lady multigrain beverage canister
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Superfood+ Lady 500g

Superfood+ Lady 500g
5.0 (308)
$38.90 $48.90
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Superfood+ 1 Kg
Save 15%
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Superfood+ 1 Kg

Superfood+ 1 Kg
5.0 (502)
$50.90 $59.90
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Kinohimitsu Royal Green botanical beverage with avocado, oat fibre and spirulina
Save 15%
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Royal Green 1kg

Royal Green 1kg
4.7 (3)
$50.90 $59.90
Subscribe & save extra 37%
[$88 Superfood Bundle] Kinohimitsu Royal Glow
Save 47%
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[$88 Superfood Bundle] Kinohimitsu Royal Glow

[$88 Superfood Bundle] Kinohimitsu Royal Glow
$88.00 $164.70
[$68 Superfood Bundle] Kinohimitsu Lady Glow
Save 52%
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[$68 Superfood Bundle] Kinohimitsu Lady Glow

[$68 Superfood Bundle] Kinohimitsu Lady Glow
5.0 (1)
$68.00 $142.70
Kinohimitsu Royal Black multigrain beverage with Black Sesame and He-Shou-Wu
Save 15%
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Royal Black 1kg

Royal Black 1kg
5.0 (342)
$50.90 $59.90
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Kinohimitsu Bird's Nest with Collagen (Reduced Sugar), 75g x 6 bottles
Save 20%
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Bird’s Nest with Collagen (Reduced Sugar)

Bird’s Nest with Collagen (Reduced Sugar)
5.0 (357)
$47.90 $59.90
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Kinohimitsu Bird's Nest with Red Dates & Wolfberries, 75g x 6 bottles
Save 22%
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Bird’s Nest with Red Dates & Wolfberries

Bird’s Nest with Red Dates & Wolfberries
5.0 (371)
$38.90 $49.90
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Kinohimitsu Bird's Nest with Sakura, 75g x 8 bottles
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Bird's Nest Sakura 8's

Bird's Nest Sakura 8's
5.0 (2)
$47.90 $59.90
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Kinohimitsu Bird's Nest with Chia Seeds (Reduced Sugar), 75g x 6 bottles
Save 22%
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Bird’s Nest with Chia Seeds (Reduced Sugar)

Bird’s Nest with Chia Seeds (Reduced Sugar)
5.0 (352)
$38.90 $49.90
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Kinohimitsu Bird's Nest with White Fungus & Rock Sugar, 75g x 8 bottles
Save 20%
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Bird’s Nest with White Fungus & Rock Sugar 75g 8's

Bird’s Nest with White Fungus & Rock Sugar 75g 8's
4.5 (4)
$47.90 $59.90
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Kinohimitsu Bird's Nest with Snow Lotus Seed, 75g x 8 bottles
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Bird's Nest Snow Lotus Seed 8's

Bird's Nest Snow Lotus Seed 8's
$47.90 $59.90
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Kinohimitsu Bird's Nest with American Ginseng, 75g x 6 bottles
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Bird's Nest with American Ginseng

Bird's Nest with American Ginseng
4.8 (5)
$47.90 $59.90
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Kinohimitsu Bird's Nest with Chinese Ginseng, 75g x 6 bottles
Save 20%
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Bird's Nest With Chinese Ginseng

Bird's Nest With Chinese Ginseng
$47.90 $59.90
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Kinohimitsu Bird's Nest with Collagen (Reduced Sugar), 75g x 6 bottles
Save 20%
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Bird’s Nest with Collagen (Reduced Sugar)

Bird’s Nest with Collagen (Reduced Sugar)
5.0 (357)
$47.90 $59.90
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Kinohimitsu Bio-Booster symbiotic probiotic powder box, 30 lychee-flavoured sachets
Save 20%
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Bio-Booster

Bio-Booster
5.0 (315)
$59.90 $74.90
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Kinohimitsu Essence of Chicken American Ginseng & Cordyceps box and bottle
Save 11%
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Essence of Chicken American Ginseng & Cordyceps

Essence of Chicken American Ginseng & Cordyceps
5.0 (500)
$24.90 $27.90
Subscribe & save extra 36%
Kinohimitsu JellyBoost DHM jelly sachets box, lemon flavour liver health supplement
Save 15%

JellyBoost DHM

JellyBoost DHM
5.0 (224)
$34.00 $39.90
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Kinohimitsu Essence of Chicken Original box and bottle
Save 11%
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Essence of Chicken Original

Essence of Chicken Original
4.0 (360)
$24.90 $27.90
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Kinohimitsu Essence of Chicken Lingzhi box and bottle
Save 11%
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Essence of Chicken Lingzhi

Essence of Chicken Lingzhi
4.9 (359)
$24.90 $27.90
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3-in-1 Activ Wellness Supplement
Save 10%
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3-in-1 Activ Wellness Supplement

3-in-1 Activ Wellness Supplement
$44.90 $49.90
Subscribe & save extra 44%
Kinohimitsu Bio-Booster symbiotic probiotic powder box, 30 lychee-flavoured sachets
Save 20%
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Bio-Booster

Bio-Booster
5.0 (315)
$59.90 $74.90
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REAL ROUTINES, REAL RESULTS

Loved by the Kinohimitsu community

See how our customers make Kinohimitsu part of their everyday wellness routine.

Sh***se

Honestly, it tastes better than I expected. I just tear one open and take it on the go.

Sh***se
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de***eo

Been taking this quite consistently. My hair feels less dry and looks healthier now.

de***eo
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R**n

Not too sweet and very easy to take. I usually have one after breakfast.

R**n
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K***h

I like taking this after a heavier meal. It’s refreshing and doesn’t feel too sweet.

K***h
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De***eo

I keep a few sachets in my bag and take one before heading out. Very convenient.

De***eo
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J***y

I’ve made this part of my daily routine. Easy to take, and I actually like the taste.

J***y
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