About Kinohimitsu

Wellness, made simple.

Kinohimitsu is a Singapore-founded functional beauty and wellness brand. Since 1998, our science-led approach has brought together health science, nature and practical formats to create convenient health and beauty solutions for everyday routines.

Our beginning

When and why was Kinohimitsu founded?

Founded in Singapore in 1998, Kinohimitsu is a homegrown functional beauty and wellness brand created to make effective self-care easier to include in everyday life.

The brand began with a clear belief: health and beauty support should be convenient, reliable and practical for real routines. That purpose continues to guide the development of solutions supporting beauty, health and vitality.

Read about Kinohimitsu in Singapore’s Made With Passion initiative.

Our approach

How does Kinohimitsu approach everyday wellness?

Kinohimitsu brings together health science, nature and years of expertise. Each formula is developed around a specific wellness need and designed to fit simply into a consistent daily routine.

清 · 调 · 补 — Cleanse · Balance · Nourish is Kinohimitsu’s guiding wellness philosophy. It describes a progressive approach to everyday wellbeing: support cleansing, restore balance and then nourish the body through consistent care.

This practical approach helps customers understand and choose support for their personal goals without making everyday wellness feel complicated.

Our progress

How has Kinohimitsu been recognised?

Kinohimitsu has earned recognition through award-winning products and the continued trust of customers across the region. In 2025, ASEAN Records reported the brand’s recognition as ASEAN’s Most Awarded Collagen Brand at Collagen Day in Singapore.

Read the ASEAN Records coverage.

Our purpose

What does Kinohimitsu stand for?

Kinohimitsu stands for practical wellness that supports real people and real routines. Our purpose is to make daily self-care easier to understand, easier to maintain and more meaningful over time.

For a deeper look at the brand’s journey, listen to SPH Audio’s Kinohimitsu story.

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